It is a must to create and maintain the habit of looking after your website. This applies both to adding new content and to the way your website is built. Here are 6 great and important reasons why.


1. Boost your SEO (Search engine optimization)

Having an up-to-date website benefits your website security and ranking because Google searches for relevant content – and fresh relevant content is the key.  If there are billions of websites on the internet how on earth will you ever be found without feeding your site with the appropriate content.  If you keep your website regularly updated with great content, you could potentially become a ‘go-to’ website for Google and other related search websites.

Why would visitors go to your website if there is nothing new, relevant or interesting there?  Doesn’t make sense.  Another point worth remembering is to remember to write with your search terms or keywords in mind.  Google loves that. Updating your website with fresh relevant content draws attention to it from not just regular return visitors but search engines too. A new look every so often is good.  Even Google is in the habit of changing their logo which draws attention and educates visitors at the same time.


2.  Security

It may not seem very interesting or important but it is the most important. Websites get hacked on a daily basis and a website that is not maintained makes it a very easy target for spamming or advertising things you wouldn’t want to advertise on your website. New holes and exploits are constantly found which is why it is important to make sure your website coding is maintained.  It is wrong to build a website and just leave it there.  It’s important to make arrangements for the future of your website maintenance, security, and rebuilds.


3.  Responsive web design

With the advancement of technology, the use of desktop computers is falling, whilst mobile apps and tablets are rising.  It is therefore important that your website can be seen clearly on all devices.  Aspects such as screen resolution and navigation differ on each device. If your website is not optimised in the relevant way your website may display great on one device and incorrectly or not at all on others.


4.  Networking

A website is an investment and a great networking tool at your service but there is no point going out to network, handing out your business card to a potential new customer only for them to visit and find everything out of date on your website.  How likely are they to visit it a second time around?Your visitors need to know that you are organised and passionate about your website as this reflects on your business as a whole.


5. Performance tracking

Using your website to its fullest potential includes tracking performance. If you have just finished running an advertising campaign you can use Google Analytics (which is totally free) to track the activity on your website for the relevant period to determine the interest or response of that campaign.  It will help you shape future campaigning. When used and maintained effectively a website is an invaluable tool.   Learn more about Google Analytics here 


6.  Communication

Websites are now seen as ways of connecting with a company. Customers rarely phone businesses to ask about products or services and are more likely to look online for companies they think are worth buying from. This is an extremely important factor in today’s market.  A website alive with activity should be the main goal as well as provide many ways to get in touch or simply developing a community of customers.

Aiming to get online reviews should be part of your strategy as many people like to read them before they buy products and with the continuing growth of social media and websites like Facebook, Twitter and Amazon customers recommend willingly.